MEET THE TEAM
We strive to fulfil our potential and deliver excellence.
CRAIG GRAHAM
Creative Director
Craig is recognised as one of Australia’s leading producers of wide audience appeal factual entertainment. Over the past 20 years, Craig has created and produced over 250 hours of original programming for the free to air and pay television markets.
In 2009, Craig formed Fredbird Entertainment to provide factual, entertainment and children’s programming to the local and international market. Fredbird has evolved into a multiple award-winning supplier of original and innovative content.
MEL ROGAN
Head of Production
Mel started her career in the arts and entertainment industry eighteen years ago as an actor and theatre producer.
Having produced numerous successful theatre productions, Mel moved her skills to television. She has since worked for a range of leading Australian television production companies. Mel has line-produced and production managed lifestyle, comedy, children’s television programs and high-end commercials and music video clips. In 2012, Mel was employed as General Manager of the global Preschool brand Hi-5.
In 2016, Mel was appointed Head Of Production at Fredbird Entertainment.
Production Accountancy: Bronwyn Speziale & Beeskneez Accounting
SARAH DABRO
Executive Producer
Sarah has over 20 years experience producing innovative and high-rating television programs for children, youth and family audiences in the US, UK and Australia. She has held senior production and live-to-air broadcast roles at Channel V, ABC, Network 10, Nine Entertainment Co. and Seven Network.
More recently, Sarah worked at ABC Kids across a range of Australia’s most loved and successful children’s brands.
At home, she navigates her two little boys’ lego traps and a staffy with separation anxiety.
MARC RADOMSKY
Affiliate Producer & Director
A multiple award-winning producer and director, Marc has produced more than 200 television programs for leading international and local broadcasters.
Most recently, Struggle Street broke records to become the highest-rating locally commissioned documentary series in the history of SBS; ABC’s Kids on Speed was a Finalist in the 2014 SPAA Awards and the 2014 Jackson Hole Science and Media awards; Outback Kids was nominated for Best TV Series at the 2012 AACTA awards; and Law & Disorder won the 2010 Logie Award for Most Outstanding Factual Program. Marc has extensive experience in the documentary, science, history, reality and television drama genres.
A reluctant optimist and eternal dreamer, Marc handles Fredbird’s specialist factual development slate when he’s not producing, directing and writing.
LIZ WILLEY
Production Manager
Liz is currently enjoying many precious moments with her new bundle of joy while on maternity leave.
When Liz’s childhood dream of becoming an Oscar-winning actress was put on hold – after realising she would never become the next Cate Blanchett – she quickly shifted her focus to the other side of the camera.
Liz has now worked in the TV production industry for over 12 years; 7 of which were spent in the UK. Her roles there included working for several London Post Production Facilities and leading UK Production Companies and Broadcasters, including the BBC; working for their in-house Drama department and on the award-winning drama series’ Spooks and Luther. She didn’t see the sun for seven years but did meet her English Husband and learnt how to make an excellent cup of tea. Liz has experience across a variety of genres including drama, documentary, factual, live studio, corporate, commercials and reality.
Liz is a film fanatic and a running enthusiast. She also makes sure the office is always stocked with the good biscuits.